The busness of creatllve business
ntroductlon
  Whet welre golng tD falk ilbout    I
  Thls ls not dDCtdne or dqgmal lust a polnt Df vfew
 I    Tomato isjustonemodel I      i
  hpejnfencdclden tMs
     Managing creative artists
     Personal philosophy         l
   Ever changing en vlronment       l
    What applies today nay not work tomorrovJ
  Stages ol smilll buslnesses        I
     Infancy teenagelhood adulthtnd and maturity
      Bottle necks and declsions
Startng your own company
   MouyauDn                  I I
     Why this is hportant         I
     No rose tinted glasses        l
I     Deal with reality
     Donlt pretend or kid yourself      I
 I   Have confidemDe but not arrogance
       Self belief                 I      I
     Set goats and lreasons to bel tconstIItutionlTl  I
   Pps a tyCalltles
      Trade        I          A
        Reality le eelllng creatlvlty for money
        Baele aepecta of trade     l
        Useful experlence
        Negotiation and moneytl   I
     Structure a plannng         I
        ldenWy slrengthe and wealkneeeei
        Single or group I       I
        Agent or manager T
      P rembes                 I
        Overheads A lkcep them lowl  I
       Don't over commit too early tpremleee donlt fool
        good cliente)         I
        Do you premises them at alI?
       Negotiations and obllgations
      S taft    I      l         I
         See overheads          I
       ManagementNIaeelAtantS tthe dlfferencel
        Commitment to people
     Legalities etc
         Be hformed I deal with lt    I